Don't Fall for the AI Hype - It's Bigger Than That

The latest from Jonathan Raymond—author, founder, surfer, girl-dad.

Author

Jonathan Raymond
June 07, 2024

Hey,

Times are changing, right?

…AI

…Crypto

…Political Disruption

…The Printing Press (wait, what?)

While times certainly feel like they’re changing more now than ever, it was only a mere 500 years ago that Queen Elizabeth I was implementing regulations and censorship over the printing press. A disruptive technology that, at the time, was transmitting knowledge (true and false) at a pace never before seen.

Why does this matter? Because things, while different and changing, are always the same in a way. At the heart of any transformation, it’s not about the tools or technologies but the ideas.

And, if we can all agree on this insight, it will make our collective future a whole heck of a lot easier… because we don’t have to reinvent the wheel every time a new AI chatbot gets announced or when our sense of self-worth changes as our jobs change. Instead, we can align and connect on a deeper level to transform both our work and our communities in a better way.

I got to talking about this and more with David Rogers on Good Authority. David is a leading digital transformation expert, Columbia Business School faculty member, and bestselling author of five books, including The Network Is Your Customer and The Digital Transformation Playbook. He helps companies worldwide transform for the digital age, advising Microsoft, Google, Citigroup, Toyota, Merck, Cartier, NC Bank Saudi, and more.

If you’re curious about David’s take on things before jumping into the episode, the opening of his substack article, titled ChatGPT is not a strategy, gives a good glimpse into his focus on why digital transformation really isn’t about technology:

Let me be clear --

ChatGPT is not a strategy.

Metaverse is not a strategy.

Web3 is not a strategy.

Blockchain is not a strategy.

Each of these are technologies that you may use in order to pursue specific opportunities for your business to create value in the market. But technologies are not, and should never be, the starting point of strategy.

Instead, we need to take to heart the mantra of startups to “fall in love with the problem and not the solution.”

Before you launch your next ChatGPT pilot project, ask yourself: what problem are we trying to solve?

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